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How It Works

Turnkey Sweepstakes Built for Dealers

At Dealer Sweeps, we’ve taken the complexity out of running a high-impact sweepstakes and turned it into a done-for-you sales tool designed specifically for auto, marine, and powersport dealers. From day one, you’ll have a clear system that drives car sales, increases add-on revenue, motivates your sales team, and locks out competitors in your market.

Enroll and Lock In Your Territory

Once you sign up, your dealership immediately secures a 25-mile exclusive radius. That means no other local dealership can run Dealer Sweeps in your market. For just $2,500/month, you gain access to a six-figure giveaway that positions your store as the most exciting place to buy a car. Want more reach? Add an additional 25 miles for just $1,000/month.

Launch the Giveaway

After enrollment, it’s time to get the word out. We’ll equip you with everything you need to start promoting the sweepstakes — from co-branded marketing assets and in-store signage to ready-to-use digital ads and talking points for your sales team. Your customers will know right away: every $1 they spend equals 1 entry into your $100,000 giveaway.

Boost Profits with Multipliers

Here’s where the real magic happens. To maximize profitability, you can assign bonus entry multipliers to add-ons like extended warranties, financing packages, or accessories. For example:

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  • 5X entries for an extended warranty

  • 5X entries for financing through your dealership

  • 5X entries for purchasing accessories

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These multipliers give your sales and F&I teams an exciting, non-pushy way to increase per-deal gross — while making customers feel like they’re getting even more chances to win.

Data Collection and Compliance

Every entry is securely gathered and organized by our system. At the close of the sweepstakes period, all data is sent to a federally regulated third-party agency, which conducts a random drawing to ensure full compliance and fairness. You don’t need to worry about legal requirements, registration, or bonding — we handle it all.

Winner Selection and Prize Award

Once the winner is selected, we take over the entire award process. That includes verifying eligibility, delivering the $100,000 grand prize, and documenting the event. We’ll capture photos and video of the winner receiving their prize, which becomes powerful social proof your dealership can use to market future promotions and build trust with your community.

Celebrate and Reap the Rewards

Your dealership gets to enjoy all the upside: more car sales, more profitable add-ons, a motivated sales team, and market exclusivity. The customer walks away with life-changing money, your salesperson earns a $10,000 bonus, and your dealership receives $10,000 as well. Everyone wins — and you never carry the financial risk.

Dealer Sweeps = Simple, Profitable, Risk-Free

From enrollment to prize delivery, Dealer Sweeps does the heavy lifting so you can focus on selling cars. We provide the prize, handle the compliance, supply the marketing, and deliver the excitement — while your dealership reaps the rewards.

Your Competitors Can’t Offer This. Why Should You Let Them?

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