Dealer Benefits
Why Dealers Choose Dealer Sweeps
Dealer Sweeps is more than just a sweepstakes program — it’s a turnkey sales engine designed to help dealerships stand out, sell more cars, and maximize every opportunity on the lot. By giving your customers the chance to win a $100,000 grand prize, while also rewarding your salesperson and dealership with $10,000 each, you create buzz, urgency, and loyalty that no other promotion can match.
Immediate Sales Lift
Big prizes move people. When customers know that every $1 they spend earns them entries into a $100,000 giveaway, they act faster and buy sooner. It’s a built-in urgency tool that helps you turn interest into sales.
Boost Per-Deal Gross with Add-Ons
Extended warranties, financing, and accessories can make or break profitability. With Dealer Sweeps, you can assign bonus multipliers — like “5X entries for an extended warranty” — that make upsells irresistible. Your F&I team gets a new way to present add-ons without pressure.
Own Your Market with Exclusivity
With Dealer Sweeps, exclusivity is guaranteed. Your subscription locks down a 25-mile radius so no nearby competitors can run the same program. That means you’re the only dealership in your market offering customers a shot at $100,000 — and that’s a serious competitive advantage.
Motivate and Retain Top Sales Talent
Salespeople thrive when there’s more on the line. Knowing that a single sale could lead to a $10,000 bonus keeps your team engaged, competitive, and hungry to close. It’s a powerful recruitment and retention tool that gives your store an edge.
Marketing Made Easy
No need to reinvent the wheel. We provide co-branded assets, signage, and ready-to-use ad templates so you can launch quickly. You’ll also have access to proven best practices and creative ideas from our team, helping you get the most out of your campaign.
All Reward, No Risk
The best part? You never fund the prize. Dealer Sweeps absorbs all financial risk and manages compliance, bonding, and legalities. You focus on selling cars — we handle the heavy lifting behind the scenes.
Give your dealership the competitive edge it deserves. With Dealer Sweeps, you’ll drive sales, increase gross, motivate your team, and own your market with a six-figure sweepstakes that your competitors simply can’t match.